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How you can stay ahead of the digital marketing curve in 2016

How you can stay ahead of the digital marketing curve in 2016 Mashable We're using cookies to improve your experience. Click Here to find out more. Mashable Mashable Mashable Australia Mashable France Mashable India Mashable UK Sign in Like Follow Follow Mashable see more  > Search Videos Social Media Tech Business Entertainment World Lifestyle Watercooler Shop More Channels Videos Social Media Tech Business Entertainment World Lifestyle Watercooler Shop Company About Us Licensing & Reprints Archive Mashable Careers Contact Contact Us Submit News Advertise Advertise Legal Privacy Policy Terms of Use Cookie Policy Apps iPhone / iPad Android Resources Subscriptions Sites Mashable Shop Job Board Social Good Summit Paid Content Like Follow Follow How you can stay ahead of the digital marketing curve in 2016 4.6k Shares Share Tweet Share What's This? Image: Adobe By Adobe Marketing Cloud 2016-03-21 17:35:36 UTC Marketing is constantly evolving. Granted, evolution is a natural part of any thriving industry, but in the digital era, few can rival the speed at which marketing has continued to change — adding new capabilities, platforms and best practices. Are you optimized on all possible channels? Are you using programmatic media buying? Are you making the most of your data? Technology is driving what marketers can do and will be expected to do, and that trend will only continue to grow as touch-points become more diverse through enhanced mobility and the Internet of Things. As a result, it's never been more important to be informed, and never more dangerous to be even one year behind the curve. That's where the Adobe Marketing Summit comes in. A gathering for digital marketing newbies and grizzled veterans alike, the three-day Las Vegas minicamp will unpack the major marketing trends we'll see this year and help attendees fine-tune their Adobe Marketing Cloud usage so they can capitalize on strategic engagement opportunities. What goes into an "all-you-can-eat" marketing buffet of this magnitude? First off, attendees will be treated to a diverse set of keynote talks from guest presenters — boundary pushing entrepreneurs and thought leaders — that will set the stage for this year in digital marketing, and provide an extra dose of inspiration for change-minded marketers. Second, there are more than 150 in-depth breakout sessions and hand-on labs that will help attendees hone-in on specific marketing verticals and learn how to configure their Adobe Marketing Suite to gain deep insights into their customers, build personalized campaigns and better manage their content and assets. And of course, the Summit brings together some of the best, most forward-looking minds in the industry — all of which will be right alongside you to share experiences, tips and valuable networking opportunities. Best of all, the insights are completely actionable in your business. After last year's summit, 80% of attendees reported that they had discovered new skills that made an impact in their organization and in their career as a whole. Make time for the Adobe Marketing Summit The 2016 Summit will take place in Las Vegas from March 22-24, and promises to be an event well worth any marketer's time. But if, for some reason, you can't make it out to the desert this year, you can still benefit from all of the event's content and insights. Just stay tuned for the live blog of the event, hosted on Mashable, which will cover all Summit highlights and keep you in the know in 2016. For more information on the Adobe Marketing Summit and to learn how the Adobe Marketing Cloud can impact your business, click here . BrandSpeak is a Mashable Studios program that allows advertisers to share their content with our audience. Mashable's news department was not involved in the creation of this content. Topics: BrandSpeak , Business , digital marketing , Marketing , Media About Us Jobs Advertise Subscribe Privacy Terms Mashable is a global, multi-platform media and entertainment company. Powered by its own proprietary technology, Mashable is the go-to source for tech, digital culture and entertainment content for its dedicated and influential audience around the globe. ©2005-2016 Mashable, Inc. Reproduction without explicit permission is prohibited. All Rights Reserved. Designed in collaboration with Code & Theory